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Naturally grown.Ethically producedMany years ago, the king of Thailand introduced coffee agriculture to the Akha people living in the mountainous region of northern Thailand. Unfortunately, there were not enough buyers or they were not able to get good prices. Poverty and unemployment led many Akha farmers and young adults to grow poppies and to peddle drugs for a living. Aaru saw the social malaise drugs were causing among his people. So he left his cushy job in Bangkok to return to his mountain village and became a social entrepreneur.